THE BEAUTY SPOT : Lipstick names..

I've always thought a woman's choice of lipstick was purely down to color. I favor a strong red (Ruby Woo) and a bright color (Girl About Town) and a lack of moisture and matte finish (Diva)...however one woman has produced a paper that claims we are more attracted to lipstick names then color....

The paper is entitled 'Truly toffee and Raizin hell : A textual analysis of  lipstick names.' by Professor Debra Merskin. She examined over 1,722 lipsticks from 52 popular brands and names to form a pattern.  I've often wondered who has the job of naming lipsticks and do they enjoy their job? I imagine its like being a kids TV presenter where you have to be happy all the time.

Here is the breakdown of how we choose our lipstick names :

• Food: 24%
• Color: 20%

• Sex and Romance: 10%
• Elements and Minerals: 9%

• Emotions and Characteristics: 8%

• Other: 8%

• People and Names: 5%
• Flowers: 5%

• Places: 4%

• Objects: 3%

• Darkside: 2%

• Arts and Media: 1%
• Birds and Animals: 1%

• Times and Seasons: <1%

Funnily enough MAC actually have a color called Darkside - which I also wear - HA!  Weird, I'm not sure how my choices fall into this but its certainly interesting....